Entravision Launches NotiCentro Orlando to Target Central Florida’s Hispanic Community — Entravision Communications Corporation

Event summary

WAPA Orlando 26, powered by Entravision, launched NotiCentro Orlando on September 8, 2026, offering four daily newscasts in Spanish.
The new operation targets Central Florida’s rapidly growing Puerto Rican and Latino communities with local and international news.
NotiCentro Orlando is led by award-winning journalists, including Jorge Viera as main anchor and Arianna Requena as VP of Special Projects & Strategic Initiatives.
The news operation will cover locally relevant news alongside key reporting from Puerto Rico, Washington D.C., and global headlines.

The big picture

Entravision’s launch of NotiCentro Orlando underscores the growing importance of localized, culturally relevant content for Hispanic audiences in the U.S. Central Florida’s Puerto Rican population is one of the fastest-growing in the continental U.S., making it a strategic market for media companies. This move aligns with broader industry trends where targeted, community-specific programming is becoming a key differentiator in an increasingly fragmented media landscape.

What we're watching

Audience Retention: Whether NotiCentro Orlando can sustain viewer engagement with its culturally relevant content.
Market Differentiation: How the focus on Puerto Rican and Latino communities will position Entravision against competitors in the region.
Content Expansion: The pace at which NotiCentro Orlando will expand its coverage beyond local news to include more international and political content.