Hemisphere and Entravision Launch WAPA Orlando to Target Puerto Rican Diaspora

Event summary

  • Hemisphere Media Group and Entravision launched WAPA Orlando on February 2, 2026, a new broadcast television station targeting Orlando’s Puerto Rican community.
  • The station will broadcast on Entravision’s WOTF (Channel 26) and feature programming from WAPA-TV, Puerto Rico’s top-rated network.
  • WAPA Orlando will initially offer two daily locally-produced newscasts, with plans to expand to evening and late-night editions.
  • Entravision will manage digital strategy, sales operations, and production staff for the new station.

The big picture

This partnership reflects the growing importance of targeting the Latino diaspora in key U.S. markets, particularly those with significant Puerto Rican populations. The collaboration leverages Hemisphere’s content strengths and Entravision’s local market expertise, positioning WAPA Orlando to capitalize on the demographic shift in Central Florida. The move also highlights the increasing convergence of broadcast and digital strategies in the media industry.

What we're watching

Audience Growth
How WAPA Orlando will perform in attracting Orlando’s large and rapidly growing Puerto Rican community.
Content Strategy
Whether the combination of WAPA-TV’s national programming and Entravision’s local news can create a compelling offering.
Revenue Potential
The pace at which WAPA Orlando can generate advertising revenue and digital platform engagement.