Elisa Bets on AI, Energy Optimization at MWC Barcelona
Event summary
- Elisa and Elisa Industriq will showcase technology at MWC Barcelona, March 2-5, 2026.
- Elisa is collaborating with Google Cloud to develop AI-driven autonomous network operations.
- Elisa's Fraud Call Prevention Solution, deployed in Finland, received the European Crime Prevention Award.
- Gridle, an Elisa Industriq unit, is demonstrating AI-powered optimization for telecom batteries.
- Elisa CEO Topi Manner will participate in a panel discussion on AI-driven cybersecurity threats.
The big picture
Elisa's focus on AI-driven automation and energy optimization reflects a broader industry trend towards operational efficiency and resilience in the face of rising cybersecurity threats and energy costs. The partnership with Google Cloud signals a significant investment in next-generation network infrastructure, positioning Elisa to compete in a rapidly evolving telecommunications landscape. The emphasis on fraud prevention highlights the growing consumer trust deficit in phone-based communication, a challenge impacting operators globally.
What we're watching
- Autonomous Networks
- The success of Elisa's AI-driven network automation will hinge on its ability to demonstrably improve operational efficiency and reduce human intervention without compromising network stability.
- Cybersecurity
- The escalating sophistication of AI-powered scams will likely force Elisa and competitors to continually invest in preventative measures, potentially impacting profitability.
- Energy Transition
- Gridle’s ability to monetize energy storage optimization will be a key indicator of Elisa Industriq’s broader strategy to capitalize on the energy transition within the telecom sector.
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