Anthem Expands Back-to-School Health Outreach in Queens with Community Partnerships — Elevance Health, Inc.

Event summary

Anthem Blue Cross and Blue Shield launched its annual Back-to-School Campaign in Queens on August 13, 2026.
Events will take place at Anthem’s Community Service Centers in Jamaica (August 12) and Flushing (August 17), with a special event in Astoria (August 19).
The campaign includes health screenings, wellness resources, and free giveaways, building on last year's distribution of 100,000 school supplies and 10,000 books.
Anthem partners with local organizations like Queens Library and Comunidad LatinX to expand reach.

The big picture

Anthem's Back-to-School Campaign underscores the growing trend of insurers investing in community health initiatives to drive long-term engagement. By partnering with local organizations, Anthem aims to address both immediate needs—like school supplies—and broader health disparities, positioning itself as a key player in preventive care and social determinants of health.

What we're watching

Community Engagement: How Anthem's expanded partnerships will enhance its local presence and trust in underserved communities.
Health Outreach Impact: Whether the campaign's health-focused initiatives can measurably improve student well-being and academic performance.
Scalability: The pace at which Anthem can replicate this model in other regions, given its current focus on Queens and Metropolitan New York.