Anthem Partners with USA TODAY on Health Care Navigation Video Series
Event summary
- Anthem Blue Cross and Blue Shield launched a five-part video series with USA TODAY’s GET Creative to help consumers navigate health care.
- The series, hosted by actress Katherine LaNasa, covers topics like understanding insurance terms, choosing care options, and managing costs.
- Videos encourage use of Anthem’s digital tools, such as the Sydney Health app, to reduce surprise medical bills.
- Series debuts on USA TODAY’s website, targeting consumers seeking clarity on health insurance and care decisions.
The big picture
Anthem’s partnership with USA TODAY reflects a broader industry trend of insurers leveraging media collaborations to improve consumer literacy around complex health care systems. As costs rise, educating members on plan benefits and cost management has become critical for insurers to maintain trust and reduce administrative burdens.
What we're watching
- Consumer Engagement
- Whether Anthem’s video series can effectively drive member engagement and reduce confusion around health care costs.
- Digital Adoption
- The pace at which consumers adopt Anthem’s digital tools, such as the Sydney Health app, following the series.
- Partnership Impact
- How this collaboration with USA TODAY influences Anthem’s brand perception and trust among health care consumers.
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