Anthem Expands Maternal Health Support in Kentucky with Digital Tools and Community Investments
Event summary
- Anthem Blue Cross and Blue Shield highlighted its 2025 efforts to improve maternal health outcomes in Kentucky, including expanded access to personalized support and digital tools.
- The company's Building Healthy Families program provides employer-sponsored members with care coordination, educational resources, and access to care teams.
- Anthem Foundation funded Count the Kicks to expand stillbirth prevention tools across Kentucky, offering free educational resources via mobile app and printed materials.
- Anthem's initiatives aim to simplify maternal care navigation and improve access to quality care during pregnancy, childbirth, and postpartum periods.
The big picture
Anthem's focus on maternal health aligns with broader industry trends toward personalized, tech-enabled healthcare solutions. The company's investments in community-based initiatives reflect a strategic shift toward addressing systemic healthcare disparities. With maternal health outcomes remaining a critical issue, Anthem's efforts could set a precedent for other insurers looking to improve care coordination and access.
What we're watching
- Digital Health Adoption
- How the pace of adoption of digital tools like the Sydney Health app will affect maternal health outcomes in Kentucky.
- Community Impact
- Whether Anthem Foundation's investments in community-based organizations will sustain long-term improvements in maternal health.
- Regulatory Compliance
- The extent to which Anthem's initiatives align with evolving healthcare regulations and standards for maternal care.