El Pollo Loco Holdings, Inc.

El Pollo Loco Holdings, Inc. is a quick-service restaurant (QSR) chain known for its Mexican-style, citrus-marinated, fire-grilled chicken. The company's mission is to serve delicious, healthy, and affordable meals that bring people together, aiming to be the nation's leading fire-grilled chicken chain. Headquartered in Costa Mesa, California, the company operates and franchises restaurants primarily across the Southwestern United States.

The core of El Pollo Loco's menu is its signature "Pollo Adobado," chicken marinated in citrus juices and spices, then grilled over an open flame. Beyond its chicken, the menu features a variety of Mexican-inspired items such as tacos, burritos, tostada salads, chicken bowls, quesadillas, and recently introduced chicken tenders. The company offers dine-in, take-out, drive-through, and catering services, supported by a growing digital sales channel and a Loco Rewards loyalty program. Its market presence spans California, Nevada, Arizona, Texas, Colorado, Utah, and Louisiana, with licensed locations in the Philippines.

Elizabeth "Liz" Williams has served as CEO since March 2024, leading the company's strategic initiatives. Recent efforts include a brand relaunch, menu innovations like Baja Double Tostadas and new chicken tenders, and an upgraded Loco Rewards program. El Pollo Loco Holdings is actively pursuing expansion, with plans to open new restaurants, particularly outside its California core market, in states such as Washington, New Mexico, Texas, and Colorado, solidifying its position in the competitive fast-casual dining sector.