Edward D. Jones & Co., L.P.

Edward Jones is a financial services firm headquartered in Des Peres, Missouri, a suburb of St. Louis. The company's core business revolves around providing personalized financial advice and services to individual investors and small business owners. Its stated mission is "to partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society."

The firm offers a comprehensive suite of products and services, including investment advice, asset management, retirement planning, stocks, bonds, mutual funds, exchange-traded funds (ETFs), annuities, and insurance. Edward Jones also provides banking, education savings options, estate planning, and trust services. The company primarily targets pre-retirees, retirees, mass affluent families, and emerging affluent heirs, delivering services through a vast network of over 15,000 branch offices across the United States and Canada.

Led by Managing Partner Penny Pennington since January 2019, Edward Jones has maintained a strong market position, serving over 9 million clients with approximately $2.2 trillion in assets under management as of 2025. Recent developments include the Edward Jones Bank receiving FDIC approval in February 2026, and the firm being ranked #1 in the J.D. Power 2026 U.S. Investor Satisfaction Study for Advised Investors in March 2026. Edward Jones was also recognized as #21 in Fortune's 100 Best Companies to Work For in April 2026 and named to Fortune's 2026 World's Most Admired Companies List in February 2026. The company has expanded its offerings for high-net-worth clients, including alternative investments, and launched Edward Jones Ventures in early 2025 to invest in financial technology businesses. In November 2025, Edward Jones announced plans to raise $1.4 billion in a partnership offering starting in 2026, marking its largest capital raise in history.