eDreams ODIGEO S.A.

eDreams ODIGEO S.A. is a global online travel company and the world's leading travel subscription platform, headquartered in Madrid, Spain. Its mission is to make travel easier, more accessible, and offer better value to its millions of customers worldwide. The company was formed in 2011 through the merger of online travel agencies eDreams and GO Voyages, and the acquisition of Opodo.

The company offers a comprehensive suite of travel products and services, including flights, hotels, vacation packages, train tickets, car rentals, and travel insurance. A cornerstone of its strategy is the "Prime" subscription program, which provides members with exclusive discounts on flights and accommodation. eDreams ODIGEO operates a portfolio of well-known brands such as eDreams, Opodo, GO Voyages, Travellink, and Liligo, catering primarily to individual and family leisure travelers across 44 countries, with a significant presence in Europe.

eDreams ODIGEO has strategically pivoted to a subscription-first business model, with its Prime membership base reaching over 7.26 million by March 2025 and a target of over 13 million by 2030. Led by CEO Dana Dunne, the company is actively expanding its Prime service internationally, including recent moves into South Africa, and is leveraging advanced AI capabilities to enhance customer service and personalize travel experiences. This focus positions eDreams ODIGEO as a dominant force in the European online travel market, particularly in flight bookings.