EDO, Inc.

EDO, Inc. is a data, measurement, and analytics software company specializing in TV advertising outcomes. Founded in 2015 by Edward Norton and Daniel Nadler, the company's mission is to empower the advertising industry by maximizing Convergent TV media impact, measuring creative performance, and determining the fair value of every impression across linear and streaming platforms. EDO is headquartered in Los Angeles and New York City, with an engineering and data presence in San Francisco.

EDO leverages Vertical AI, machine learning, and natural language processing to offer a suite of products and services, including TV Outcomes Measurement, Streaming + Linear Cross-Screen Reporting, Competitive Ad Intelligence, Creative Rotation Optimization, Media Monitoring, and Audience Optimization. The company's proprietary technology identifies TV creatives, matches them to advertisers, and analyzes their effectiveness by connecting ad airings to real-time behavioral outcomes, such as online search engagement. EDO serves a diverse client base that includes leading brands, networks, studios, and advertising agencies across various market segments.

Under the leadership of President & CEO Kevin Krim, EDO continues to innovate in the ad measurement space. Recent developments include the launch of ChatEDO™, an AI-powered interface providing free TV Ad Intelligence to agencies ahead of the 2026 Upfronts, and "EDO Always-On," an automated outcomes measurement solution for Convergent TV, with NBCUniversal and Paramount Global as initial partners. The company has also expanded its data interoperability, integrating with audience planning tools from Nielsen, VideoAmp, and Kantar Media. EDO positions itself as a leader in outcome-based measurement for Convergent TV, providing investment-grade data to align media with business results.