EcoOnline Names SaaS Veteran David Orstad as Chief Customer Officer
Event summary
- David Orstad, with 25 years of SaaS customer leadership experience, joins EcoOnline as Chief Customer Officer effective January 5, 2026.
- Orstad will oversee Professional Services, Customer Success, and Support teams, introducing a Managed Services offering.
- EcoOnline serves over 11,000 organizations across 70 industries with safety and sustainability software.
The big picture
EcoOnline's appointment of a Chief Customer Officer reflects the growing importance of differentiated service offerings in the competitive SaaS market. As safety and sustainability software becomes more commoditized, companies are investing in customer experience as a key differentiator. This move comes amid broader industry trends toward outcome-based pricing models and increased focus on ESG compliance.
What we're watching
- Customer Retention Strategy
- How Orstad's focus on long-term customer outcomes will impact EcoOnline's churn rates and expansion revenue.
- Managed Services Rollout
- The pace at which EcoOnline can scale its new Managed Services offering without diluting core product margins.
- Global Scalability
- Whether Orstad's experience in private equity-backed businesses will help EcoOnline maintain consistent customer experiences across 70 industries.