Colombia’s Bre-B Outpaces Pix in Adoption, EBANX Analysis Reveals…

Event summary

Colombia’s Bre-B reached 83% adult adoption in its first year, surpassing Brazil’s Pix, which took nearly three times as long to hit the same milestone.
Bre-B processes 8 million transactions daily, with nearly USD 80 billion in accumulated value moved since its October 2025 launch.
EBANX, a key advisor to Bre-B’s development, processed 35% of Pix transactions in Brazil and is now enabling global merchants to integrate Bre-B.
A major online retailer saw a 5% revenue uplift and 50% checkout conversion after enabling Bre-B for just 5% of its Colombian customers.
Colombia’s central bank plans to expand Bre-B’s use cases, including business payments, utilities, and payroll, with final regulations expected by year-end.

The big picture

Colombia’s Bre-B is setting a new benchmark for instant payment adoption in Latin America, outpacing Brazil’s Pix by leveraging interoperability and existing financial infrastructure. The system’s rapid growth highlights the strategic advantage of mandating interoperability from the outset, a lesson learned from Pix’s success. As Bre-B expands into business payments, it could further solidify Colombia’s position as a leader in digital financial inclusion, with significant implications for e-commerce and fintech innovation in the region.

What we're watching

Regulatory Expansion: Whether Banco de la República’s planned regulatory updates for business payments will accelerate Bre-B’s adoption among merchants and enterprises.
Market Penetration: The pace at which global merchants integrate Bre-B, given its ability to triple their potential customer base in Colombia.
Competitive Dynamics: How Bre-B’s success will influence the development of instant payment systems in other Latin American markets.