EBANX Expands into Pakistan, Enhances Apple Pay Decryption for Latin…

Event summary

EBANX announced plans to expand its payment operations into Pakistan by the next semester, targeting local wallets JazzCash and Easypaisa, and the national instant-payment rail Raast.
The company introduced a native decryption architecture for Apple Pay across Latin America and the Caribbean, managing the entire token decryption layer in-house.
Pakistan's e-commerce spending is projected to grow at an average rate of 22% annually from 2026 to 2030, with a significant digital boom among Gen Z consumers.
EBANX's new Apple Pay decryption model delivered an 11-percentage-point uplift in approval rates, reaching 94.4%, and a 23.5% higher Average Order Value compared to standard card purchases.

The big picture

EBANX's expansion into Pakistan and enhancement of Apple Pay decryption underscore its strategy to simplify payment complexity in emerging markets. The move aligns with broader industry trends of digital wallet adoption and the growing importance of local payment rails in high-growth regions. With over 4 million transactions processed daily, EBANX is positioning itself as a key player in connecting global merchants with the fastest-growing digital economies.

What we're watching

Market Penetration: How EBANX will navigate the mobile-first landscape of Pakistan, where smartphone ownership significantly outpaces credit card ownership.
Technological Integration: Whether EBANX can sustain the performance improvements in Apple Pay decryption across diverse Latin American markets.
Regulatory Compliance: The pace at which EBANX can maintain full end-to-end PCI DSS compliance while managing the decryption layer in-house.