Pix Automático Drives 28% of Nord Security’s Brazil Payments in Six Months
Event summary
- Pix Automático, enabled by EBANX, now accounts for 28% of Nord Security’s total payment volume in Brazil after six months.
- 35% of Nord Security’s Brazilian user base has adopted Pix Automático, unlocking access for consumers without credit cards.
- Approval rates for Pix Automático’s merchant-initiated transactions increased by 20 percentage points, outperforming credit cards.
- Pix leads online transactions in Brazil with over 165 million registered users (96% of the adult population).
The big picture
EBANX and Nord Security’s success with Pix Automático highlights the strategic importance of local payment solutions in emerging markets. The partnership taps into Brazil’s rapidly growing SaaS sector, which is projected to reach $28 billion by 2028, while addressing financial inclusion for the 60 million Brazilians without credit cards. This trend underscores the broader shift toward digital payments and recurring revenue models in high-growth economies.
What we're watching
- Adoption Pace
- Whether Pix Automático can sustain its rapid adoption rate among SaaS and subscription-based businesses in Brazil.
- Market Expansion
- How EBANX’s ability to integrate Pix Automático will influence other global companies targeting emerging markets.
- Regulatory Impact
- The extent to which Brazil’s Central Bank policies will continue to support the growth of instant payment systems like Pix.
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