Pix Automático Drives 64% New Subscriber Growth for Digital Platforms in Brazil

Event summary

  • 64% of Pix Automático users are new subscribers to digital platforms, per EBANX data.
  • Active enrollments grew at a 177% monthly rate since June 2025, with transaction value up 53% monthly.
  • EBANX processes 38% of all Pix Automático transactions in Brazil.
  • B2B transactions account for <5% of payments but 90% of financial volume, averaging $3,200 per ticket.
  • Pix Automático is used primarily by consumers aged 30+, with the 40-49 age group leading adoption at 24%.

The big picture

Pix Automático is unlocking access to the digital economy for Brazil’s 60 million unbanked consumers, proving that local payment rails can drive subscription growth at scale. This trend extends beyond Brazil, with over 1.3 billion adults in emerging markets lacking access to traditional payment methods. EBANX’s dominance in processing 38% of Pix Automático transactions positions it as a key enabler of recurring payments in Latin America and beyond.

What we're watching

Market Penetration
Whether Pix Automático can sustain its 177% monthly enrollment growth as it approaches its first anniversary.
B2B Expansion
How the 90% share of financial volume in B2B transactions will shape EBANX’s strategy for high-value recurring payments.
Regional Scaling
The pace at which EBANX can replicate Pix Automático’s success in other emerging markets with similar payment infrastructure gaps.

Related topics

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