e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc. is an American cosmetics company headquartered in Oakland, California, dedicated to providing inclusive, accessible, clean, vegan, and cruelty-free beauty products. The company's mission emphasizes delivering premium quality at an extraordinary value, catering to a broad consumer base.

The company operates a multi-brand portfolio that includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and Rhode. Its product offerings span makeup, bath, and skincare, encompassing a wide range of items such as eyeliners, lipsticks, blushes, bronzers, brushes, and mascaras. e.l.f. Beauty distributes its products through national and international retailers, including Target, Walmart, and Ulta, alongside a robust direct-to-consumer e-commerce channel.

Under the leadership of Chairman and CEO Tarang Amin since 2014, e.l.f. Beauty went public on the NYSE in 2016 and has since expanded its multi-brand presence significantly. The company is recognized for its strong financial performance, reporting net sales of approximately $1.64 billion in fiscal year 2026, a 25% increase from the previous year. e.l.f. Beauty maintains a prominent market position through innovative marketing strategies, early adoption of digital platforms like TikTok, and strategic partnerships, including becoming the first beauty sponsor of the National Women's Soccer League (NWSL). Recent acquisitions include Naturium in 2023 and the intent to acquire Rhode in May 2025, which was completed in August 2025.