Dyson Limited

Dyson is a Singaporean-British multinational technology company known for designing and manufacturing innovative household appliances. Founded by James Dyson in 1991, the company's core mission revolves around solving problems that others ignore through pioneering and authentic technologies. Dyson's global headquarters are located in Singapore, having moved from the United Kingdom in 2019 and officially establishing its base at the St James Power Station in March 2022.

The company's product portfolio is extensive, encompassing bagless vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, and lighting. Dyson has also made significant inroads into the hair care market with products like hair dryers, stylers, straighteners, and specialized hair care formulations. Dyson positions itself as a premium brand, emphasizing quality, advanced technology, and superior performance, targeting high-income households, tech-savvy consumers, and environmentally conscious individuals who value innovative design.

In a notable leadership change, Hanno Kirner was appointed as the new Chief Executive Officer in February 2024, succeeding Roland Krueger, who transitioned to a Board role. Dyson continues its strong focus on research and development, with recent product announcements in late 2025 and early 2026 including 11 new items across its categories. These innovations feature the PencilVac (billed as the world's slimmest vacuum), upgraded V8 Cyclone and V16 Piston Animal vacuums, the Spot+Scrub Ai robot vacuum with wet/dry capabilities, and new air purifiers and beauty technology products like the Supersonic Travel hair dryer and Chitosan formulations. The company maintains its market positioning by investing heavily in R&D and offering high-end, technologically advanced solutions.