Dunkin’ Launches Fall Menu with Alix Earle Collaboration
Event summary
- Dunkin’ introduces the Alix’s Earle-Y Riser Meal, a co-created breakfast option with influencer Alix Earle, available nationwide starting August 19, 2026.
- The fall menu features new pumpkin-flavored beverages and tiramisu-inspired drinks, alongside returning seasonal favorites.
- Dunkin’ Rewards members receive exclusive offers, including bonus points and 3x points on select purchases throughout the season.
- The $6 Meal Deal returns, offering a Bacon, Egg and Cheese Sandwich, hash browns, and a medium coffee for $6.
The big picture
Dunkin’s fall menu launch aligns with the seasonal shift in consumer preferences, leveraging influencer collaborations to boost visibility. The strategy reflects broader industry trends of personalized marketing and limited-time offers to drive foot traffic and digital engagement. With over 14,200 locations globally, Dunkin’s ability to scale these promotions will be critical in maintaining market leadership.
What we're watching
- Influencer Marketing
- How Dunkin’s partnership with Alix Earle will impact brand engagement and sales performance.
- Seasonal Demand
- Whether the fall menu innovations can sustain customer interest beyond the holiday season.
- Loyalty Program
- The pace at which Dunkin’ Rewards promotions drive repeat visits and higher average order values.