Drucker + Falk’s Tarra Secrest Named 2026 GlobeSt. Woman of Influence

Event summary

  • Tarra Secrest, Director of Marketing and Property Development at Drucker + Falk, recognized as a 2026 Woman of Influence by GlobeSt. Real Estate Forum.
  • Secrest oversees marketing strategy for Drucker + Falk’s portfolio of over 40,000 apartment homes.
  • Under her leadership, the company optimized $8M in annual marketing spend and adopted AI technologies.
  • Secrest will be formally recognized at the GlobeSt. Women of Influence Conference and Awards in Denver, CO, on July 13-14, 2026.

The big picture

Drucker + Falk’s recognition of Tarra Secrest underscores the growing importance of integrated marketing and technology in the multifamily real estate sector. With a portfolio spanning over 40,000 apartment homes, the firm’s focus on digital engagement and AI-driven marketing initiatives reflects broader industry trends toward data-driven decision-making and operational efficiency. Secrest’s leadership highlights the strategic value of cross-disciplinary expertise in property management and marketing.

What we're watching

Marketing Innovation
How Drucker + Falk’s adoption of AI technologies will impact its marketing efficiency and property lead generation.
Leadership Impact
Whether Secrest’s recognition will further solidify Drucker + Falk’s position as a leader in multifamily marketing.
Industry Influence
The pace at which Secrest’s strategies could set new standards in multifamily marketing across the industry.