DRINKS

DRINKS is an AI-powered SaaS platform that specializes in revolutionizing the $250 billion U.S. alcohol market by simplifying online sales and compliance. Founded in 2014, the company's mission is to enable e-commerce brands, retailers, and marketplaces to compliantly offer alcoholic beverages alongside their existing products, eliminating the need for licenses, inventory, or upfront costs. Headquartered in Glendale, California, DRINKS aims to build a new "4th Tier" of alcohol commerce, extending the legacy system into digital channels.

Key offerings include DRINKS Anywhere, an embeddable e-commerce solution that manages regulatory orchestration across all 50 states, order routing, and payment coordination. DRINKS Assure provides embedded RegTech for real-time alcohol tax and compliance. The company also leverages its patented DRINKS AI (Predictive AI Retailing or PAIR) suite for predictive analytics in alcohol retail and offers professional services through DRINKS Amplify, a Shopify Plus certified team specializing in growth and retention.

Under the leadership of Co-Founder and CEO Zac Brandenberg, DRINKS has been recognized for its innovative approach, being named a 2025 Inc. Power Partner and a Top Place to Work by Built In LA for five years. The company acquired Electriq Marketing in April 2022, integrating it as DRINKS Amplify, and launched "The DRINKS.com Podcast" in August 2023 to share insights on the business of online alcohol. DRINKS continues to disrupt the traditional beverage alcohol ecosystem by making online alcohol sales accessible and compliant.