DoubleVerify Holdings, Inc.

DoubleVerify Holdings, Inc. is a leading software platform specializing in digital media measurement and analytics. The company's core mission is to enhance the digital advertising ecosystem by making it stronger, safer, and more secure, thereby ensuring a fair value exchange between buyers and sellers of digital media. Headquartered in New York, NY, DoubleVerify provides unbiased data and analytics to help advertisers, publishers, and platforms maximize the effectiveness, quality, and return on their digital advertising investments globally.

DoubleVerify offers a suite of products and services designed to verify media quality and optimize ad performance. Its proprietary metric, the DV Authentic Ad, assesses whether a digital advertisement was delivered in a brand-suitable environment, was fully viewable, was seen by a real person, and appeared in the intended geographic location. These metrics are delivered in real-time through the company's software interface, DV Pinnacle. DoubleVerify's solutions cover critical areas such as ad viewability, fraud prevention, and brand safety across various digital channels, including display, video, mobile, Connected TV (CTV), and social media. The company serves a diverse client base, including major global advertisers, advertising agencies, and ad technology platforms.

Under the leadership of CEO Mark Zagorski, DoubleVerify continues to innovate and expand its offerings. Recent notable developments include earning MRC Accreditation for TikTok Video Viewability Reporting and introducing "AI SlopStopper for Social" in April 2026. The company also partnered with Spectrum Reach in March 2026 to enhance program-level transparency in streaming TV. DoubleVerify is scheduled to announce its first-quarter 2026 financial results on May 6, 2026. The company is positioned as an industry leader, evolving to address challenges like AI-driven fraud and ensuring brand suitability in a dynamic digital advertising landscape.