Domino's Smashes Fundraising Record with $19 Million for St. Jude
Event summary
- $19 million raised in 2025, a record high for Domino's annual St. Jude campaign.
- $10.5 million from the St. Jude Thanks and Giving® campaign (Oct. 13, 2025–Jan. 4, 2026).
- $8.6 million from customer order round-ups prior to the campaign.
- Total raised since partnership began: $162 million; $300 million target set for 2034.
The big picture
Domino's long-standing partnership with St. Jude reflects a strategic alignment between brand loyalty and social impact. The record-breaking donation underscores the power of customer-driven fundraising in the QSR sector, where digital engagement tools amplify participation. With $162 million raised since inception, Domino's is leveraging its scale—over 21,700 stores globally—to turn routine transactions into meaningful contributions.
What we're watching
- Sustainability of Donations
- Whether Domino's can maintain or exceed the $19 million annual fundraising pace amid economic fluctuations.
- Customer Engagement
- How the round-up and combo donation models will evolve to drive further participation.
- Long-Term Commitment
- The progress toward Domino's $300 million pledge by 2034, including potential mid-term milestones.