Dollar General Corporation

Dollar General Corporation is an American chain of discount retail stores headquartered in Goodlettsville, Tennessee. Founded in 1939, the company's mission is "Serving Others," which encompasses providing value and convenience to its customers, offering growth opportunities to its employees, and supporting the communities it serves. The corporate headquarters is located at 100 Mission Ridge, Goodlettsville, TN 37072.

The company operates as a general merchandise retailer, offering a wide array of products at everyday low prices. Its inventory includes food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares, seasonal items, and paper products. Dollar General stocks both national brands and its own high-quality private brands, such as Clover Valley, true living, DG Home, and Rexall. The company primarily targets budget-conscious consumers, with a significant presence in small towns and rural areas across 48 states and Mexico. Beyond in-store shopping, Dollar General provides services like the DG App with digital coupons, DG Pickup for online orders, FedEx Package Pickup & Drop-Off, and Western Union Money Transfers.

As of early 2024, Dollar General operated over 20,000 stores, positioning itself as a prominent neighborhood general store. Todd Vasos currently serves as the CEO, having been appointed in October 2023, though Jerry W. "JJ" Fleeman Jr. was appointed CEO in March 2026, with his tenure beginning January 1, 2027. Recent financial reports indicate strong performance, with net sales reaching $42.7 billion for fiscal year 2025. In April 2026, the company announced a quarterly dividend of $0.59 per share. Dollar General is also expanding its technological integration, with plans to roll out an AI-enabled in-store audio network across thousands of stores in Q2 2026, and recently debuted a new home collection by Holly Williams. However, the company faced legal challenges in December 2025, agreeing to settle multiple lawsuits for overcharging customers.