EVO Entertainment Expands Dolby Vision and Atmos Across 17 Screens — Dolby Laboratories, Inc.

Event summary

EVO Entertainment will equip 17 screens across Texas, New Mexico, and Florida with Dolby Vision and Atmos.
The rollout begins in newly built facilities designed for next-generation presentation.
EVO's Clearwater venue will be the first multiplex entirely powered by Dolby Vision and Atmos, featuring a 130-foot screen.
Over 860 theatrical features have been released or confirmed for Dolby Vision and Atmos, including 20 of the highest-grossing movies in 2025.

The big picture

This deal underscores a strategic push toward premium, immersive moviegoing experiences as exhibitors seek to differentiate themselves in a competitive market. With over 860 films leveraging Dolby Vision and Atmos, the technology is becoming a standard for high-grossing releases, positioning Dolby as a key player in shaping the future of theatrical presentation.

What we're watching

Adoption Pace: The pace at which EVO Entertainment scales Dolby Vision and Atmos across its additional locations.
Market Differentiation: Whether the premium experience can drive sustained audience engagement and revenue growth.
Industry Trends: How this partnership influences broader adoption of immersive technologies in the cinema sector.