Docusign Partners with Stephen Curry's UNDERRATED Golf to Streamline Operations and Educate Student-Athletes
Event summary
- Docusign's Intelligent Agreement Management (IAM) platform will power UNDERRATED Golf's tour operations and events starting September 2026.
- The partnership includes a 'Dealmakers of the Future' curriculum to educate student-athletes on business skills.
- UNDERRATED Golf was founded by NBA champion Stephen Curry in 2022 to expand access to golf for underrepresented communities.
- The partnership will launch at the Curry Cup championship event in Long Island, New York.
The big picture
This partnership aligns with Docusign's strategy to expand its platform's use cases beyond traditional business settings, while UNDERRATED Golf aims to provide holistic development for its student-athletes. The collaboration reflects broader trends in sports technology and corporate social responsibility, where companies are increasingly investing in youth development and operational efficiency through strategic partnerships.
What we're watching
- Operational Efficiency
- How Docusign's IAM platform will impact UNDERRATED Golf's operational workflows and event management.
- Educational Impact
- Whether the 'Dealmakers of the Future' curriculum can effectively prepare student-athletes for business careers.
- Scalability
- The pace at which this partnership model could be replicated with other sports organizations.
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