Doceree Claims Pole Position in Direct Point-of-Care Healthcare Marketing
Event summary
- Doceree closed 2025 as the largest directly integrated point-of-care (POC) engagement platform in the U.S., with 150+ direct EHR integrations including Epic and Oracle Cerner.
- The company reported a ~50% year-over-year increase in POC campaign activity and ~30% growth in active enterprise accounts across pharma and healthcare segments.
- Doceree launched Creative Analytics in Q4 2025, enabling brands to evaluate and optimize creative performance inside EHR environments.
- The company expanded its platform with co-pay.com, extending POC engagement into affordability, access, and treatment initiation.
The big picture
Doceree's direct EHR integration model positions it as a leader in a healthcare marketing landscape shifting toward real-time, in-workflow engagement. The company's ability to operate within approved interoperability frameworks sets it apart from competitors constrained by EHR platform policies. As point-of-care adoption accelerates, Doceree's infrastructure-scale growth and enterprise commitments signal a maturing market where direct integration is becoming a strategic imperative.
What we're watching
- Market Consolidation
- Whether Doceree can sustain its lead as healthcare marketers increasingly favor directly integrated POC platforms over aggregator or reseller models.
- Regulatory Compliance
- How Doceree's compliant path forward within major EHR environments will impact competitors relying on indirect workarounds.
- Execution Risk
- The pace at which Doceree can expand its EHR footprint and maintain enterprise-scale execution without intermediary dependencies.
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