DIRECTV Launches Military Makeover Channel to Boost FAST Strategy
Event summary
- DIRECTV launched a 24/7 FAST channel dedicated to Military Makeover with Montel on September 22, 2026.
- The channel features 44 seasons (200+ episodes) of the series, available via MyFree DIRECTV, Genre Packs, and Signature packages.
- DIRECTV will sponsor the Weatherholt family's home transformation in Season 46, outfitting their home with DIRECTV Signature streaming service and Gemini devices.
- VIZIO is partnering to provide five Smart TVs for the Weatherholt family and integrate the DIRECTV App on its TVs.
The big picture
DIRECTV's launch of a dedicated Military Makeover channel aligns with the broader industry trend of leveraging FAST channels to attract and retain viewers. The partnership with BrandStar and VIZIO underscores DIRECTV's commitment to expanding its content offerings and integrating technology to enhance the viewing experience. This move could position DIRECTV as a leader in targeted, community-focused entertainment, potentially influencing its market share in the competitive streaming landscape.
What we're watching
- Content Strategy
- How DIRECTV's FAST channel strategy will affect viewer engagement and retention.
- Partnership Impact
- Whether the collaboration with BrandStar and VIZIO can drive meaningful growth for DIRECTV's streaming services.
- Military Community Support
- The pace at which DIRECTV's initiatives for military families will enhance its brand reputation and customer loyalty.