DIRECTV Expands MLB Coverage with Nine New Team Channels
Event summary
- DIRECTV added nine new MLB-operated team channels, covering 28 of 29 U.S.-based franchises on Opening Day 2026.
- The agreement includes teams like the Cincinnati Reds, Detroit Tigers, and Seattle Mariners, bringing the total to 14 team-specific channels launched in collaboration with MLB.
- DIRECTV streaming customers can add MLB.TV for out-of-market games, while commercial venues can access in-market coverage.
- The deal ensures uninterrupted local game access amid regional sports network transitions.
The big picture
DIRECTV's expansion of MLB coverage solidifies its position as a key player in sports broadcasting, particularly as traditional regional sports networks face disruption. With nearly half of MLB teams now on DIRECTV-operated channels, the deal underscores the shifting dynamics in sports media rights and the growing importance of streaming services in the industry.
What we're watching
- Content Consolidation
- Whether DIRECTV can sustain its dominance in sports broadcasting amid ongoing regional sports network transitions.
- Streaming Strategy
- How the integration of MLB.TV and MySports will impact DIRECTV's streaming subscriber growth.
- Commercial Venue Impact
- The pace at which sports bars and restaurants adopt DIRECTV FOR BUSINESS to capitalize on daily game promotions.