Direct Digital's Orange 142 Wins MarCom Awards for Emerald Isle Realty Campaign
Event summary
- Orange 142, a division of Direct Digital Holdings, won two 2025 MarCom Awards for its digital campaign with Emerald Isle Realty.
- The campaign earned Gold for SEM and Platinum for Organic Social Media Strategy, driving a 33% lift in total revenue and 9,134% ROI.
- Key results included a 19% increase in paid traffic and an 81% increase in direct revenue from organic social.
- Emerald Isle Realty operates over 700 vacation rental homes along North Carolina's Crystal Coast.
The big picture
Direct Digital Holdings' Orange 142 is positioning itself as a leader in data-driven digital marketing for mid-market brands, particularly in the Travel & Tourism sector. The campaign's success highlights the growing importance of aligning performance strategy with storytelling to drive measurable business outcomes. With a focus on high-growth sectors, Orange 142 is likely to attract more clients seeking similar results.
What we're watching
- Scalability
- Whether Orange 142 can replicate this success with other mid-market clients in high-growth sectors.
- Industry Trends
- How the integration of paid search and organic social continues to evolve as a direct revenue driver.
- Client Retention
- The pace at which Emerald Isle Realty and similar clients renew contracts based on measurable impact.
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