Direct Digital's Orange 142 Wins Hermes Awards for Travel Marketing Strategy
Event summary
- Orange 142, a Direct Digital Holdings division, won Gold and Platinum at the 2026 Hermes Creative Awards for its work with Emerald Isle Realty.
- The agency's search and social strategy delivered a 9,360% ROI from paid search and 62% growth in direct bookings from organic social.
- Organic Meta efforts drove an 81% revenue increase and 131% lift in Facebook engagement for Emerald Isle Realty.
- The partnership has evolved to adapt to platform shifts and make organic social a consistent demand driver.
The big picture
Direct Digital Holdings' Orange 142 division is demonstrating the value of integrated search and social strategies in the competitive travel marketing space. The Hermes Awards recognition highlights the agency's ability to deliver measurable business outcomes for long-standing clients like Emerald Isle Realty, positioning it as a key player in digital marketing for mid-market brands. The success of this partnership suggests potential for similar results in other high-growth sectors where Direct Digital operates.
What we're watching
- Platform Adaptability
- How Orange 142 will sustain its strategy as social media platforms continue to evolve.
- Travel Demand
- Whether the agency can maintain high ROI as competition for travel demand intensifies.
- Organic Social Growth
- The pace at which organic social can become a primary demand driver for clients.
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