DICK'S Sporting Goods to Hire 11,000 Seasonal Workers for 2026 Holiday Rush
Event summary
- DICK'S Sporting Goods plans to hire 8,400 seasonal workers across its banners for the 2026 holiday season.
- Foot Locker, a DICK'S subsidiary, will hire 2,900 seasonal workers for its North American stores.
- DICK'S will hold its ninth-annual 'National Signing Day' on October 21, 2026, for on-site interviews.
- All U.S. stores will close on Thanksgiving Day (November 26, 2026) but remain open for online shopping.
- Seasonal workers will receive competitive pay, associate discounts, and 401(k) benefits after 30 days.
The big picture
DICK'S aggressive seasonal hiring reflects the critical role of in-store staff during the holiday rush, particularly in experiential retail concepts like DICK'S House of Sport. The move underscores the ongoing importance of physical retail presence in the sporting goods sector, despite the rise of e-commerce. With Foot Locker now under its umbrella, DICK'S is positioning itself as a dominant player in both sporting equipment and sneaker culture, aiming to capitalize on the convergence of these markets during the peak shopping season.
What we're watching
- Hiring Efficiency
- Whether DICK'S can fill 11,000 seasonal roles quickly enough to meet holiday demand.
- Retention Strategy
- How effective the company's benefits and discounts will be in retaining seasonal workers post-holiday.
- Omnichannel Performance
- The impact of Thanksgiving Day online-only operations on overall holiday sales.