Maxfli Extends PGA Star Ben Griffin's Endorsement Deal Through 2028
Event summary
- Maxfli extended its partnership with PGA TOUR champion Ben Griffin through 2028, a three-year deal starting in 2024.
- Griffin, ranked 9th in the Official World Golf Rankings, will exclusively play Maxfli's Tour X ball and feature Maxfli branding on his gear.
- Griffin will debut Maxfli's new Tour X-LS ball at the WM Phoenix Open, with limited retail availability at DICK'S Sporting Goods and Golf Galaxy in summer 2026.
- Griffin's rise from 92nd to top 10 in the rankings since joining Maxfli in 2024 includes three PGA TOUR victories in 2025 and a Ryder Cup selection.
The big picture
Maxfli's extension with Griffin underscores its strategy to regain prominence in the golf equipment market through high-profile endorsements and product innovation. The deal comes as Maxfli reenters the club category after decades, signaling a broader push to compete with established brands. Griffin's rapid rise in rankings since partnering with Maxfli adds credibility to the brand's performance claims, potentially attracting a new segment of golfers seeking tour-level equipment at a lower price point.
What we're watching
- Performance Validation
- Whether Griffin's continued success on the PGA TOUR will further validate Maxfli's product performance and drive consumer adoption.
- Retail Strategy
- The pace at which Maxfli can expand its club lineup and maintain exclusivity with DICK'S Sporting Goods and Golf Galaxy.
- Brand Resurgence
- How effectively Maxfli's 'Say Less' campaign can leverage Griffin's story to reposition the brand in the competitive golf equipment market.
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