Definity Financial Corporation

Definity Financial Corporation is a Canadian property and casualty insurance provider, serving the insurance needs of individual, commercial, and farm customers. The company's mission is to build a better world by helping its clients and communities adapt and thrive, achieved through investing in businesses and innovations. Headquartered in Waterloo, Ontario, Definity Financial Corporation was formed in 2021 following the demutualization of Economical Insurance, though its heritage dates back to 1871.

The company offers a comprehensive portfolio of insurance products, including personal auto, home, group auto, group home, business property, business liability, commercial vehicle, surety bonds, oilfield services, general farm, premier cash crop, winery, and pet insurance. These services are delivered through a multi-channel distribution strategy that includes licensed brokers and direct-to-consumer digital platforms. Definity Financial Corporation is the parent company to several well-known Canadian insurance brands, such as Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.

As one of Canada's leading property and casualty insurers, Definity Financial Corporation reported over $4.8 billion in gross written premiums in 2025. Rowan Saunders serves as the President and Chief Executive Officer. Recent notable activities include the announcement of first-quarter 2026 results, the publication of its annual report in April 2026, and the expansion of its strategic relationship with Google Cloud to champion AI for all employees in March 2026. The company also completed a Travelers transaction in January 2026. Despite these developments, Definity has faced market pressure due to rising claims costs, competitive pricing, and uncertainty regarding earnings visibility.