DeepIntent Adds Vistar Media DOOH Inventory to Healthcare DSP
Event summary
- DeepIntent partners with Vistar Media to integrate premium digital out-of-home (DOOH) inventory into its healthcare demand-side platform (DSP).
- The partnership enables healthcare marketers to activate DOOH campaigns alongside existing omnichannel media within DeepIntent's platform.
- U.S. out-of-home advertising revenue hit a record $9.46 billion in 2025, driven by digital out-of-home growth.
- DeepIntent's platform now offers access to point-of-care inventory through Vistar Media publisher partners.
The big picture
DeepIntent's partnership with Vistar Media underscores the growing importance of digital out-of-home advertising in omnichannel healthcare marketing strategies. As programmatic buying continues to reshape the out-of-home landscape, this integration positions DeepIntent to capture a larger share of the $9.46 billion U.S. out-of-home advertising market. The move also highlights the increasing demand for precision targeting and performance-driven measurement in healthcare advertising.
What we're watching
- Market Expansion
- How DeepIntent's integration of DOOH inventory will affect its market share in healthcare advertising.
- Performance Metrics
- Whether the combination of Vistar's inventory with DeepIntent's healthcare audiences will drive measurable business and health outcomes.
- Competitive Dynamics
- The pace at which competitors in the healthcare DSP space adopt similar DOOH inventory integrations.
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