DeepIntent Launches First DSP for Live Sports and Events Targeting in Healthcare
Event summary
- DeepIntent launched Live Sports and Events advertising tools on June 9, 2026, enabling healthcare marketers to target live streaming TV inventory with precision.
- The platform includes verified live inventory, custom live delivery algorithms, and real-time optimization against pharma KPIs.
- DeepIntent's AEGIS 1 AI data center supports deterministic targeting across millions of ad opportunities per second.
- Klick Health's Kristy Quagliariello highlighted the platform's ability to connect live event activation to health outcomes like script lift and patient reach.
The big picture
DeepIntent's move addresses a critical gap in healthcare advertising: the ability to precisely target live sports inventory as viewership migrates to streaming platforms. With 96 of the top 100 U.S. telecasts featuring live sports in 2025, this capability positions DeepIntent to capture a growing share of pharma marketing budgets. The integration of real-world clinical data with live event targeting represents a strategic evolution in programmatic advertising for regulated industries.
What we're watching
- Ad Tech Differentiation
- Whether DeepIntent can sustain its first-mover advantage in live sports targeting amid potential competitor responses.
- Healthcare Marketing Trends
- How the shift to streaming TV impacts healthcare advertisers' budget allocation across channels.
- Outcome Measurement
- The pace at which pharma KPIs like script lift and patient reach quality improve with live event targeting.