Malicious Bot Traffic Surges 9x Faster Than Human Traffic, Targeting Deeper Customer Journeys

  • Malicious automated traffic grew 124% between July 2025 and June 2026, 9x faster than human traffic.
  • Scraping accounted for 70.9% of bad bot traffic, increasing 185.2% year-over-year.
  • AI bots targeted login pages 8x more, with 605.6 million requests to high-value user journeys in H1 2026.
  • 65.3% of tested websites stopped none of the 10 bot types evaluated, up from 62.2% in 2025.

The widening gap between automated traffic growth and website defenses highlights a critical need for more nuanced security solutions. As AI-driven attacks become more sophisticated, businesses must evolve beyond binary controls to protect high-value customer journeys without blocking legitimate activity. The expanding AI data supply chain is fueling this trend, making scraping the fastest-growing attack vector.

Defense Evolution
How businesses will adapt defenses to distinguish between beneficial and harmful AI agents.
High-Value Targets
The pace at which AI bots will infiltrate deeper into transaction flows and account management.
Regulatory Response
Whether governments will impose stricter regulations on bot and AI agent activity.