Malicious Bot Traffic Surges 9x Faster Than Human Traffic, Targeting Deeper Customer Journeys
Event summary
- Malicious automated traffic grew 124% between July 2025 and June 2026, 9x faster than human traffic.
- Scraping accounted for 70.9% of bad bot traffic, increasing 185.2% year-over-year.
- AI bots targeted login pages 8x more, with 605.6 million requests to high-value user journeys in H1 2026.
- 65.3% of tested websites stopped none of the 10 bot types evaluated, up from 62.2% in 2025.
The big picture
The widening gap between automated traffic growth and website defenses highlights a critical need for more nuanced security solutions. As AI-driven attacks become more sophisticated, businesses must evolve beyond binary controls to protect high-value customer journeys without blocking legitimate activity. The expanding AI data supply chain is fueling this trend, making scraping the fastest-growing attack vector.
What we're watching
- Defense Evolution
- How businesses will adapt defenses to distinguish between beneficial and harmful AI agents.
- High-Value Targets
- The pace at which AI bots will infiltrate deeper into transaction flows and account management.
- Regulatory Response
- Whether governments will impose stricter regulations on bot and AI agent activity.
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