DataDome and Botify Team Up to Secure Agentic Commerce from Discovery to Transaction
Event summary
- DataDome and Botify partner to address agentic commerce, covering discovery to transaction security.
- 73% of consumers have used AI assistants for shopping tasks, with 38% using them specifically for product discovery.
- AI bot traffic to retail sites surged 5.4x in 2025, outpacing consumer adoption.
- DataDome's Galileo team found 80% of AI agents do not properly declare themselves, distorting marketing analytics.
The big picture
The partnership between DataDome and Botify addresses the growing challenge of AI-driven traffic in retail and ecommerce. As consumer behavior shifts towards AI-assisted discovery, businesses face risks from undeclared agents distorting analytics and inflating referral signals. This collaboration aims to provide a comprehensive solution for managing agentic commerce, ensuring secure and frictionless transactions across the digital journey.
What we're watching
- Market Adoption
- How quickly businesses will integrate agentic commerce solutions to manage AI-driven traffic and secure transactions.
- Data Integrity
- Whether the partnership can effectively address distorted marketing analytics caused by undeclared AI agents.
- Cross-Functional Alignment
- The pace at which companies will align marketing, IT, security, and fraud teams to optimize agentic commerce outcomes.
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