Daesang's Allulose Sales Surge 450% as North America Embraces Sugar…

Event summary

Daesang's North American allulose sales grew 450% year-over-year in 2025, with a customer network expanding to 30 companies across beverage, dairy, and confectionery sectors.
The company invested KRW 30 billion in a dedicated allulose production facility in Gunsan, South Korea, in July 2023.
Daesang launched its global sugar reduction brand Sweevero in 2024 to offer customized solutions beyond allulose supply.
The company plans to expand into major global markets, including Canada, Latin America, Europe, Japan, and Southeast Asia.

The big picture

Daesang's rapid expansion in the North American allulose market reflects broader trends in health-conscious consumer behavior and the growing demand for sugar reduction solutions. The company's strategic investments in production capacity and technological capabilities position it to capitalize on these trends, but success will depend on its ability to navigate regulatory challenges and maintain competitive differentiation as it expands globally.

What we're watching

Market Expansion: Whether Daesang can sustain its rapid growth in North America while expanding into other global markets.
Regulatory Dynamics: How evolving regulatory frameworks in target markets will impact Daesang's expansion plans.
Competitive Positioning: The pace at which Daesang can differentiate itself from competitors in the sugar reduction solutions space.