Daesang's Ofood Scales Korean HMR Products Across North America and Europe
Event summary
- Ofood's tteokbokki products now available through Amazon, Kroger, and other major U.S. retail channels with flavors like Original, Garlic, BBQ, and Rosé.
- K-Kimchi Ramyun made with real Jongga Kimchi launched in January 2026 across Canada and the United States, available at Costco, Kroger, H Mart, and other retailers.
- Tteokbokki sales grew by approximately 12% year over year in 2025, with an 84% increase since 2021.
- Daesang completed a rice cake production plant in Indonesia in 2023 to support demand across Asia.
The big picture
Daesang is capitalizing on the global popularity of Korean street food, particularly among Gen Z consumers. The company's strategic focus on HMR products positions it to capture a growing market segment that values convenience and authenticity. With a robust production network spanning Asia and North America, Daesang is well-positioned to scale its offerings across Europe, leveraging its established brands Jongga and Ofood.
What we're watching
- Market Penetration
- How Ofood's expansion into Europe will affect its global market share, particularly in the UK and France.
- Product Innovation
- Whether Daesang can sustain the pace of product innovation to meet diverse local preferences across different regions.
- Regulatory Compliance
- The challenges Daesang may face in adhering to Europe's stringent ingredient regulations while expanding its distribution network.
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