Ofood Kimchi Ramyun Hits 1 Million Units Sold in Canada
Event summary
- Ofood Kimchi Ramyun surpassed 1 million units sold in Canada since its October 2025 launch.
- Product differentiation using real Jongga Kimchi drove strong Gen Z demand at Costco and Loblaws.
- FreshCo expansion to 150 stores nationwide planned for H2 2026.
- Marketing focused on outdoor ads, social media, and university sampling events.
The big picture
Daesang's Ofood brand is capitalizing on growing demand for authentic Korean flavors in North America, particularly among younger consumers. The success of Kimchi Ramyun in Canada follows similar trends in the U.S. market, where the product is already available through major retailers. This expansion reflects broader industry shifts toward premiumization and cultural authenticity in packaged foods.
What we're watching
- Market Penetration
- Whether Ofood can sustain growth beyond Gen Z demographics in Canada.
- Distribution Strategy
- The pace at which FreshCo expansion will impact overall market share.
- Competitive Response
- How traditional ramyun brands will react to Ofood's real kimchi differentiation.