D1 Training Surpasses Expansion Targets, Eyes 200th Location in 2026
Event summary
- D1 Training awarded over 90 new franchise agreements and opened 40 locations in 2025, exceeding growth targets.
- The company now operates 165 training facilities nationwide and aims for 200 by the end of 2026.
- Investments in infrastructure included expanding the construction project management team and internalizing equipment procurement.
- D1 Training launched digital initiatives like a mobile app, redesigned website, and a podcast featuring high-profile guests.
The big picture
D1 Training's strategic focus on scalable growth without compromising quality positions it well in the competitive fitness industry. The company's investments in infrastructure, digital innovation, and franchisee support reflect broader trends in franchising towards operational efficiency and member-centric experiences. With a goal of reaching 200 locations by the end of 2026, D1 Training is poised to further solidify its market presence.
What we're watching
- Execution Risk
- Whether D1 Training can sustain its rapid expansion while maintaining quality and franchisee support.
- Market Penetration
- The pace at which D1 Training can achieve its goal of 200 locations by the end of 2026.
- Digital Integration
- How effectively the new digital initiatives enhance member engagement and overall training experience.