D1 Training Cracks Entrepreneur’s Top 10 Fitness Franchises
Event summary
- D1 Training ranked No. 10 in Entrepreneur’s inaugural 2026 Fitness Franchise rankings.
- The brand was evaluated on 150+ data points, including costs, growth, and financial stability.
- D1 Training operates 170+ locations nationwide, with 200+ franchises in development.
- Founded in 2001 by former NFL player Will Bartholomew, D1 Training emphasizes athletic-based training.
The big picture
D1 Training’s Top 10 ranking underscores the growing demand for athletic-based fitness training, particularly among franchisees seeking differentiated models. The fitness franchising sector remains highly competitive, with brands vying for market share through scalable, results-driven approaches. D1 Training’s focus on expert coaching and structured programming positions it as a key player in this evolving landscape.
What we're watching
- Franchise Expansion
- Whether D1 Training can sustain its rapid growth with 200+ franchises in development.
- Market Differentiation
- How D1 Training’s athletic-based model will compete in a crowded fitness market.
- Financial Performance
- The pace at which D1 Training can improve its overall Franchise 500 ranking from #315.