Cynet’s Partner-First Strategy Drives Record Channel Growth in 2025
Event summary
- Cynet reported record channel growth in 2025, with MSPs driving 64% of Q4 2025 global deals.
- The company added 1,100+ customers and protected 9,000+ end customers through partners.
- Cynet expanded its global workforce by 26% and now operates in 18 countries.
- The Ignite Partner Program was launched to accelerate partner revenue and simplify enablement.
- CyAI enhancements reduced false positives to <1% and enabled automatic remediation of 90% of threats.
The big picture
Cynet’s strategic shift to a partner-first model aligns with the broader industry trend of channel-driven cybersecurity, where over 90% of global security spend flows through partners. The company’s focus on MSPs and resellers reflects a recognition of the operational challenges these partners face, including the need for end-to-end visibility and efficient threat mitigation. Cynet’s success in 2025 underscores the growing importance of AI-driven solutions in simplifying cybersecurity workflows for small and midsize organizations.
What we're watching
- Partner Dependency
- How Cynet’s reliance on MSPs for growth will affect its ability to scale independently.
- AI Differentiation
- Whether CyAI’s enhancements will sustain Cynet’s competitive edge in a crowded market.
- Global Expansion
- The pace at which Cynet can maintain its international hiring and partner coverage.
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