Cvent Shifts Flagship Conference to Denver for 2027
Event summary
- Cvent CONNECT 2027 will be held in Denver from April 5–8, 2027.
- The event follows a record-breaking Nashville conference with nearly 5,000 attendees.
- $20B in group business volume was sourced through Cvent in 2025.
- Denver ranked #12 on Cvent’s Top Meeting Destinations list.
The big picture
Cvent’s decision to move its flagship conference to Denver underscores the company’s strategy of leveraging diverse host cities to attract high-value attendees. The shift aligns with broader industry trends where event technology platforms are increasingly driving destination tourism and economic impact. With $20B in group business volume sourced through Cvent, the company continues to solidify its position as a key player in the events and hospitality sectors.
What we're watching
- Economic Impact
- How Denver’s hosting will drive long-term tourism and business for the city.
- Event Strategy
- Whether Cvent can sustain growth by rotating host cities annually.
- Partnership Dynamics
- The effectiveness of Cvent’s collaboration with local CVBs in enhancing event experiences.
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