Cvent Acquires ON24 to Unify Event and Webinar Platforms — Cvent Holding Corp.

Event summary

Cvent completed its acquisition of ON24 on April 1, 2026.
The deal strengthens Cvent’s Total Event Program (TEP) vision by integrating ON24’s webinar and digital engagement capabilities.
ON24 will continue to operate with a focus on AI-driven intelligent engagement and enterprise-grade compliance standards.
Cvent aims to create a unified platform for managing in-person, hybrid, virtual events, and webinars.

The big picture

Cvent’s acquisition of ON24 aligns with the broader industry trend of consolidating event and digital engagement technologies into unified platforms. The move reflects a strategic shift toward AI-powered, data-driven marketing solutions that capture first-party data across all event formats. With over 30,000 customers worldwide, Cvent is positioning itself as a one-stop solution for organizations looking to optimize their Total Event Program (TEP).

What we're watching

Integration Challenges: How Cvent will merge ON24’s AI-driven digital engagement capabilities with its existing event management platform.
Market Positioning: Whether the acquisition solidifies Cvent’s leadership in the unified event and webinar space.
Customer Adoption: The pace at which ON24’s enterprise customers transition to the combined platform.