Hiab Expands U.S. Footprint with Custom Truck One Source Deal

Event summary

  • Hiab signed a strategic dealer agreement with Custom Truck One Source to expand distribution and service for HIAB loader cranes and MOFFETT truck-mounted forklifts in the Western and Northeastern U.S.
  • The partnership covers 12 states for HIAB loader cranes and 8 states for MOFFETT forklifts.
  • Custom Truck operates over 40 locations in North America with a rental fleet of 10,400 units and 24/7 service support.
  • Hiab aims to secure full coverage of the U.S. market for HIAB loader cranes, with a focus on the Western U.S. and New York market.

The big picture

Hiab's partnership with Custom Truck One Source is a strategic move to strengthen its U.S. market presence, aligning with broader industry trends toward consolidation and service excellence in the equipment solutions sector. With Custom Truck's extensive operational footprint and rental fleet, Hiab aims to capitalize on growing demand for smart, high-performance load-handling solutions. The deal underscores Hiab's commitment to expanding its distribution network and enhancing customer support across critical regions.

What we're watching

Market Penetration
How the partnership will affect Hiab's market share in the Western and Northeastern U.S.
Service Excellence
Whether Custom Truck's scale and service commitment can enhance Hiab's customer support in key regions.
Revenue Growth
The pace at which the expanded distribution network will drive sales for HIAB loader cranes and MOFFETT forklifts.