Curator Hotel & Resort Collection Partners with Siv to Boost Group Sales Conversions
Event summary
- Curator Hotel & Resort Collection has partnered with Siv, a hospitality sales engagement platform, to enhance group and event lead response times.
- Early adopters reduced response times from 37 hours to 2-4 minutes, increasing booked business without additional labor costs.
- Viceroy Santa Monica, a Curator member, generated $180k in booked business from Siv-processed leads in six months.
- The partnership aims to help independent hotels compete against branded portfolios by improving lead conversion rates.
The big picture
The partnership reflects a broader industry trend where independent hotels leverage technology to compete with larger, branded chains. By reducing response times and improving lead engagement, Curator aims to drive incremental revenue for its members. The success of this initiative could set a precedent for other hospitality collections looking to enhance sales performance through strategic tech partnerships.
What we're watching
- Sales Efficiency
- How the adoption of Siv’s platform will affect Curator members’ ability to convert group leads into booked business.
- Competitive Dynamics
- Whether independent hotels can sustain improved conversion rates against branded competitors.
- Technology Scalability
- The pace at which Curator can integrate Siv’s platform across its entire membership.
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