Westwood One Extends NFL Audio Partnership to 40 Seasons, Unveils 2026 Lineup
Event summary
- Westwood One, Cumulus Media’s audio network, celebrates 40 consecutive seasons as the NFL’s official network audio partner.
- The 2026 NFL season lineup includes play-by-play coverage for all primetime games, specialty programs, and Super Bowl LXI.
- Broadcast team features Kevin Harlan, Kurt Warner, Kevin Kugler, and other veteran analysts.
- Coverage available on 500+ radio stations, SiriusXM, and Westwood One’s digital platforms.
- NFL Kickoff game airs September 9, 2026, with Patriots vs. Seahawks.
The big picture
Westwood One’s 40-season NFL partnership underscores the enduring value of radio in sports broadcasting, even as digital platforms rise. Cumulus Media leverages this long-term deal to maintain its position in the audio space, while the NFL benefits from consistent, nationwide coverage. The integration of digital listening options reflects broader industry trends toward multi-platform content distribution.
What we're watching
- Audience Engagement
- How Westwood One’s digital expansion will impact listenership and monetization.
- Competitive Positioning
- Whether Cumulus can sustain its dominance in sports audio amid streaming competition.
- Content Strategy
- The pace at which Westwood One integrates new formats and technology into its NFL coverage.