Cumulus Media Expands NCAA Audio Coverage with 2026 Men’s College World Series
Event summary
- Cumulus Media’s Westwood One will provide exclusive multiplatform audio coverage of the 2026 NCAA Men’s College World Series, starting June 12.
- The Championship Finals will air live from Charles Schwab Field in Omaha, Nebraska, beginning June 20.
- Coverage will be available on terrestrial radio, SiriusXM, and multiple streaming platforms, including NCAA.com and Westwood One Sports app.
- Kevin Kugler will call the action for his 22nd consecutive College World Series, joined by Scott Graham and John Bishop.
The big picture
Cumulus Media’s exclusive coverage of the NCAA Men’s College World Series reinforces its position as a key player in sports audio broadcasting. The multiplatform strategy aligns with broader industry trends toward digital audio consumption, positioning Westwood One to capitalize on growing demand for live sports content across various platforms. The partnership with the NCAA underscores the strategic value of sports rights in driving audience engagement and advertising revenue.
What we're watching
- Audience Engagement
- How Cumulus Media will leverage multiplatform distribution to maximize reach and engagement for the NCAA Men’s College World Series.
- Content Strategy
- Whether Westwood One can sustain its dominance in sports audio broadcasting amid increasing competition in the digital audio space.
- Revenue Growth
- The pace at which Cumulus Media can monetize its exclusive NCAA audio rights through advertising and sponsorship deals.
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