Cumulus Media Expands NCAA Women's College World Series Audio Coverage
Event summary
- Cumulus Media's Westwood One will provide exclusive multiplatform audio coverage of the 2026 NCAA Division I Women's College World Series, starting May 28, 2026.
- Coverage includes live broadcasts on terrestrial radio, SiriusXM, and multiple streaming platforms, with a schedule spanning through June 5, 2026.
- All-Star broadcast team features Ryan Radtke, Chris Plank, Erin Miller, and Leah (O’Brien) Amico, with Radtke and Amico calling the Championship Finals.
- Westwood One is the exclusive national audio broadcast partner of the NCAA, covering major sports events including NFL, NCAA Basketball, and The Masters.
The big picture
Cumulus Media's expansion of NCAA Women's College World Series coverage underscores its strategic focus on exclusive sports audio rights, leveraging its Westwood One network to maintain leadership in the audio broadcasting space. This move aligns with broader industry trends of multiplatform content distribution and the growing importance of digital audio streaming. The partnership with the NCAA further solidifies Cumulus Media's position as a key player in sports media, with potential implications for advertising revenue and audience growth.
What we're watching
- Audience Engagement
- How the multiplatform coverage will impact listener engagement and reach for Cumulus Media.
- Content Strategy
- Whether Cumulus Media can sustain its dominance in sports audio broadcasting through exclusive NCAA coverage.
- Market Dynamics
- The pace at which digital audio platforms will grow in popularity compared to traditional radio.
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